Wet n Wild Photo Focus Foundation Review


It comes to my attention that I haven’t really given brands I haven’t really trusted in producing good foundations for woman of color. Wet n Wild is one of them it is not a brand that shouts on top of the roof scamming we are here for the dark skin woman. As new to the brand I had to do some research.. Wet n Wild launched in 1979 in Brooklyn, NY. It was purchased by Markwins and relocated to Los Angeles in 2003.Am not too sure when it comes to South Africa but I have been seeing it at clicks for years now.

Most of my YouTube subscribes ask what is the thought process in buying a new foundation. I am ways welling to try new foundations there is a list of foundations I want to try but The Wet n Wild Foundation was not on the list. She was an impulsive buy and that’s all there is to it …let’s get into the review shell we

I really liked this foundation…am not going to get to technical about this post. It is very lightweight and dried down well with no oxidization. Wet n’ Wild have really stepped. Drugstore is really coming for the high end brands. This foundation has been a dupe to the YSL Fusion Ink Foundation which is amazing….

The packaging it’s a nice glass bottle with a plastic screw top. It has a spatula applicator and not a pump. It’s not as sanitary as I would like it to be. There is one fluid ounce of product, which is pretty much the standard for liquid foundation across the board.


The consistency is a liquid, but quite thick it’s a medium coverage foundation, with build able coverage. I thought it would best applied with a flat top brush but it is always better to use a blender on matte foundations it case they dry down too fast. It covers my acne marks flawlessly. Some say it’s not a matte foundation but it is ,a perfect winter foundation. Being a selfie lover I was quit pleased that it photographs amazingly and lasts pretty well on oily skin. When I did the review on it on my channel I was so impressed by it fast became my everyday foundation .It makes your skin look airbrushed gorgeous finish and plays well with the other beauty  products I use

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The down side of this foundation is has a strong smell – some have described it as the smell of ‘paint’. It just smells quite strong and not exactly pleasant.  However, the scent dies down once the foundation is dry. I really did not have a problem with the under tone of the foundation. The color I got which was mocha it looks warmer then natural the range has 20 shades online, and it could use some work for the deeper darker shades.

O’ yes the prices it really is your moneys worth R99 you get a foundation that will compete with the much higher brands.It has quickly become my favorite …she is an every day..

Have you tried this foundation ..What are your thoughts ?