04. 05. 2020
I have been in this industry for about 5 years with no true collaborations. I have been asked to but only for exposure and follower gain. Which has been the narrative pushed by social media companies.
I don’t have any industry friends. That would repost my badly edited picture or out give a shout out there and there. Am not saying that because am proud or anything I just haven’t been invited into the circle.
Have you ever felt invisible in at your job, amongst a group of friends like you are an afterthought …Yes ..well that’s how I feel.
I never thought it bothered me till recently. There was this don’t brush challenge on Instagram well it belonged to TikTok but made its way to the gram. One fellow creator asked on her story if anybody would like to join in and create a don’t brush video.
I replied and agreed …all I got was a heart reply. After a few days, she had collaborated with other creators. I truly wasn’t asking to be her friend but I was reaching out.
Playing by the social media rules ..Reach out network!
At first, I thought maybe she doesn’t like me..but then I thought she follows me it can’t be that…Then just like a switch, I realised something common with the other creators they all had a similar or high following. Needles today I was an ant compared to the others.
I could go on and on about different stories when it comes to the influencer industry …its a lot.
I don’t think collaborations between creators should only be about the numbers really. But it seems like it is. Being judged because your not part of any PR list or the number of followers stinks really.
Am not saying I won’t collaborate with anyone if the opportunity presents its self but I and the creator have to be on the same wavelength. In terms of brand values, creativity and goals.
I needed to get this off my chest …gosh it feels good. I just wanted to tell you guys Why I Haven’t Done Any Collaborations. There are a lot of not so genuine influencers. I think it might be to same on your side of the worldwide web.? If so comment down below.